Learning to create quality resources for teachers and students has been a challenge and a joy for me. For years, when I was tired at the end of a long day in the classroom, I remember how I looked forward to sitting down at my computer and creating a resource for the next day. It was relaxing! Upon reflection, I realized that it was a creative outlet that resulted in something tangible that would help and/or my students.
Figuring out how to turn my ideas into an attractive, useful resource has been a tremendous learning curve for me. Like most TpT sellers, I've had some hits and some misses, but I feel like I've mastered the basics.
The hurdle I couldn't quite clear was the product cover pages. I'm not a real artsy person. I knew what was attractive to me, but I just couldn't analyze the components and convert them into those cover pages that grabbed your attention. Enter Julie Ridge.
Feeling frustrated, I went on the TpT Forums last November and asked if anyone had a product that might help me with my covers. A lovely lady, Julie Ridge of Julie Ridge Designs, responded, saying that she was a graphic designer and had just published a product that might answer some of my questions. I quickly purchased her product, Graphic Design Primer for Teachers, and read it cover to cover. When I returned to the Forum to thank her, she said, "Email me privately. I want to talk to you."
Julie and I began a correspondence that I have thoroughly enjoyed and that has helped me tremendously. She said if I would send her a cover that was giving me trouble, she would analyze it and make suggestions. I was happy to do so! I had posted a Thanksgiving writing product as a freebie on my Facebook page with no response. Nothing. No takers. I couldn't give it away! I sent this one to Julie.
Julie began giving me suggestions for this particular cover and, using her suggestions, I re-worked the cover, then uploaded it to my FB page again. Within twenty-four hours, 31 people had taken it! I went from "can't give it away" to 31 people grabbing it - all based on the cover! Here are the Before and After covers:
Julie and I continued to work together. I had to tear down everything I thought I knew about product covers and re-learn the process based on what is attractive to buyers. She taught me to analyze what I wanted to say to potential buyers, how to prioritize those elements, and how to create a hierarchy of information. Then, she showed me how to use fonts, color, space, and clip art to present those elements to buyers.
As we emailed back and forth, I began to see a real difference in the quality of my cover pages. Even if sales didn't take off, I could tell that they were getting better. I knew that other people were having the same problem, too. I encouraged Julie to take what she was teaching me specifically about cover pages and create a new product. Even though she was super busy, she did it! I am delighted to share Julie's new product, Effective Cover Design.
I am so thankful that I asked for help and met Julie! She epitomizes the Teachers Pay Teachers concept of "community" and "teachers helping teachers". I challenge you to take your product covers to the next level by checking out Julie's products.
[name=Pat McFadyen] [img=http://i1064.photobucket.com/albums/u378/designbychristi/blogs/Pat.jpg] [description=My purpose is to support YOU and your students with practical solutions and curriculum materials that teach, play, practice, and assess.] (facebook=https://www.facebook.com/GrowingIn5thGrade/)