My students particularly enjoy seeing what such a large unit cube looks like. They like to speculate how a rectangular prism of, say 3 by 2 by 4 meters would fill the room.
I like how clearly they can see the three-dimensional characteristics of volume and, of course, how much they enjoy crowding into the meter cube!
I mentioned that one day I'd love to have someone make a hinged or foldable or disassemble-able cube that could be put together and apart quickly and easily. Volunteers, anyone?